Logo is a graphical image which is used to represent a business, company and different products. A good logo design helps to establish a unique and identity to your business. So a logo design is very important thing for a company,it is a main identity for the company.
Making a logo design is not such as easy as we think, we need lots of experience in different things such as how to start it, where to start it and main question is what we need to start it?
A good way to create a professional logo design is first we draw it on paper then we create it in computer to shape it graphically, we use different software such as Adobe Illustrator, Corel Draw etc. to create a logo design.
Today I am writing about what a designer need to ask from his client to start a good logo, yes! I am talking about the questions, asking questions from client is great help to create a best logo for the company. Here is the list of the questions.
First we need to ask some personal details from client like Name, Email, Website, Telephone, Country, we need this information to start conversation about the project.
First we have to know the name of our client, it is the main key to start the conversation, then we need his email address where we stay get in touch and for more we need telephone number, sometime we need quick information for the project and to get quick response we use to call our client. You can also ask about his website and company name and location. If possible, try to meet up with the client over a cup of coffee to discuss the project in more details. For non-local clients this will all be done via e-mail or Skype.
After the personal details we have to come on main point, project details
For a new client we have to start by asking questions about the project and try to figure out what the client is looking for. Ask him about company details
This is very important question that we always ask from client, company name or brand name.
What is your business?
Asking about the business gives you more ideas to design a logo, for example a client has a company that makes shoes, so we always try to create logo that will be related to shoes.
These question will help you to know more about the company.
What kind of services are you offering?
What is the mission and purpose of your business venture?
Who is your target audience?
Who are your competitors?
Our next step is to ask about the logo details
We will ask about the exact name and tagline that client wants to appear in logo design, ask him about tagline that is this need to be incorporated into the logo design or not.
These question will help you to know more about the logo design that what client wants and what he don’t want.
What do you want the logo to say about your company?
Do you have any colour preferences?
Where will you be using this logo design? (website, prints etc.)
What is your Budget for your project?
You also need to ask to client that what he thinks about the logo. Ask him about his favorite logo designs and ask him the reason why he like this,
What logo designs appeal to you and why?
What logo designs do NOT appeal to you and why?
Ask him about the competitors logo design,
What are your thoughts on your competitors logos?
and at last ask him to give you additional details that he wants.
At last you need to tell him more about you that what other graphic design services are you providing, ask him will you be requiring letterhead and business card design?
These are the questionnaire that we need to ask from client, it will give you more ideas about creating the best logo for the company.
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