Three steps to SEO success
You could have the best product in the world, but if customers can’t find you, it will never sell. Today, the fastest way to grow your business is online; millions of people across the globe are ready and waiting for you to grab their attention, but how do you go about it?
A concrete SEO (search engine optimisation) strategy is critical if you want to maximise your business’ visibility. If you want SEO success, then there are three steps that you can’t afford to miss out.
Research your field
If you want to be on the first page of a search engine result, it’s best to type in a few searches in yourself. That way, you can figure out the difference in your current ranking between the use of specifickeywords. Are you listed on the searches that you want to be?
You need to understand how your clientssearch for a specific product or service. This process will help you to better define what your meta descriptions (the text that appears about your webpages on a search) should be, and what keywords they need to include. It’s all about improving the content for the consumer, so that they can easily and quickly find what they need.
Improve your content
Speaking of content, this is the next vital step with SEO.There are two sides to this: the way a customer views your content, and the way a search engine does.
On the one hand, consumers today expect that they will get the same standard of service online as they would if they met you in person – if not better. Fresh content means that you boost your credibility and establish a level of trust with the customer, showing them that
you understand them better and are up-to-date with online trends. Being active on social media in particular boosts SEO, as itencourages people to share your content, boosting visibility so that you’ll naturally be pushed up the rankings.
On the other hand, SEO and content are linked because of the way a search engine “reads” a page before ranking it. In other words, you may write in your meta descriptions that your page contains one subject, but if a search engine then scans that page and finds none of those keywords again, it will negatively affect your ranking.
Re-think your website layout
Does your website hinder the customer rather than help them find what they’re looking for? Think about why your website exists and what it is you’re trying to do, because it will help you re-think your search functionality and navigation.
Re-working your website layout to help SEO is a tricky field however, so don’t be afraid to contact the experts if you’re unsure of how to do it. A company like Marketing Signals is well versed in the workings of organic search engine optimisation, and they focus on a long-term strategy that will help establish your brand as a leader in your industry.
Do you have any other tips for SEO success?