Graphic Design / Photography Inspiration Blog

Solo Designers Are Small Fish In A Very Big Bowl


In case you hadn’t noticed already, there are a lot of solo designers out there vying for business. Life can be tough once you’re on your own, far away from the safety of a larger organisation. But the rewards can be enormous. Here’s how to compete as a small fish in a gigantic bowl.

Build Your Elevator Speech

Solo Designers Are Small Fish In A Very Big Bowl


Building your brand requires being able to succinctly describe to potential clients what is it exactly that you do. A simple shrug of the shoulders and saying “design and stuff” simply won’t cut it. You need a detailed speech about who you are, what you do and how you can help people. You might also want to include in your blurb what your ambitions are as an individual and as a company. If you’re stuck for how to write an elevator speech, check out

Start Using Email Templates

Creating new bills and emails every time a client gets in touch is time-consuming and boring. Don’t bother with it. Instead, start using email templates with all your customers that can be easily customised to their needs. There are plenty of different email templates to choose from. These include HTML templates like Cerberus and Mail Portfolio. You can also use these templates to construct marketing campaigns and showcase your work within the email itself.

Solo Designers Are Small Fish In A Very Big Bowl


Have A Home Away From Home

Most freelance designers have a home office. There’s just no point renting out somewhere else, when for most tasks the home will do. But clients can often be sceptical of designers who work from home rather than from a centralised office. It somehow suggests that they’re not as established as they otherwise might be.

There is a way around this, however. It’s called the virtual office, as sites like explain. Essentially, a virtual office is a home away from home. Your virtual office acts as a virtual address for your business. It receives all your customer’s correspondence. And you can use it periodically to meet with clients if they so desire. The only difference is that it costs a fraction of what you might pay if you rented out an office full time. Thus, solo designers get both credibility and low overheads. And that’s exactly what they want.

Create A Routine

Freelance work might sound good because of the fact that the word “free” is embedded within it. But it can actually turn out to be a lot less liberating than you might imagine. Freelance work requires that you become regimented in how you work. Taking long breaks and spreading it out over the day rarely works. Sometimes you can end up spending up to 15 hours a day in front of your screen, on and off.

Solo Designers Are Small Fish In A Very Big Bowl


Top freelancers get into a groove. They wake up at a particular time, they start work at a given time, and they usually finish within an hour of their chosen finish time. This is probably one of the most challenging aspects of freelance work. But it’s also one of the most important.

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