Social Media Marketing: 5 Lessons We’ve Learned In 2016
The world of social media has changed rapidly in the past few years. You might not realize it at first, but we consume it in a very different way to how we used to. For social media marketers, this shows a need to tailor their workings differently to even a year ago. For people like us, staying up to date is key. Here are a few things we as social media marketers have learned in 2016.
Lesson #1: Facebook Live Has Changed Everything
Over the past year, Facebook’s new live streaming feature has made a big splash across the industry. Companies have used it for everything from streaming their most important events to pointing the camera out the window! Ultimately, it appears that the general public is jumping on board with this trend in their droves. Some streams can easily go viral, increasing brand awareness far beyond normal levels.
Lesson #2: Too Close To The Edge
2016 has been yet another year where some companies have taken their marketing campaigns too far. Sometimes, this results in inappropriate jokes targeting everything from political campaigns to major disasters. There’s a fine line between a well-crafted joke and an offensive one, but sometimes, you have wonder what they were thinking.
Lesson #3: Automated Responses Don’t Work
There is a small selection of companies that appear to have implemented an automated response system. While this might be a good idea in principle to reduce staffing needs, it’s also highly identifiable. For those of us who run companies with the need to answer queries regularly, human monitoring is always preferable. It’s going to take a few extra years until we get to the point where artificial intelligence can take care of things for us.
Lesson #4: Snapchat & Instagram Continue To Innovate
There was a time when Facebook and Twitter dominated the scene above all else. Those times have changed, and marketers are being forced to learn about Snapchat and Instagram. So, now’s the time to get educated. Take an online course, listen to a digital marketing podcast or talk to other marketers about their experiences. In any case, brushing up on new changes like Instagram’s Stories and Snapchat’s filters is crucial.
Lesson #5: It’s No Longer Just About Advertising
Keen marketers will have noticed that social media is no longer just an advertising tool for businesses. Now, it’s possible to encourage others to buy a product directly from their social media timeline. Platforms like Pinterest have added this option in recent times with success. Don’t be surprised if in the near future, the ‘buy’ button is as common as the ‘like’ button on any social media platform.
Social media is still relatively in its infancy. It might be multiple years old, but we haven’t even begun to scratch the surface of its potential. It’ll be fascinating to see how it evolves once more in 2017 and beyond. One thing’s for sure: our jobs are marketers aren’t going to get any less hectic as a result!