Is there anything out there more frustrating than a slow website? Well, sure. Of course. But when we’re actually confronted with a slow website, our frustration often suggests that there really isn’t anything worse. It’s a problem we shouldn’t have to deal with anymore, right?
Make sure your users don’t feel this pain.
The drag-and-drop problem
More people than ever are using those ‘drag-and-drop’ website creators that allow someone to build a website, often for free, without any technical expertise. In some ways, this is very cool indeed. Websites like Wix are undoubtedly impressive in how this is achieved. But there is a problem that comes with the websites that are created using drag-and-drop building apps.
While the creation of the website is simple, it’s still made using code. Code is generated automatically on the back-end as you add and switch around elements – and that code isn’t exactly efficient. What you end up with is a website that could have been created by a programmer in maybe a third or even a quarter of the total code that was actually generated. This makes everything much slower. Consider moving to premium services, as well as hiring a professional web developer.
The reason that a lot of modern websites are so slow? They’re built using massive files. The images they use are high-quality, but they’re also incredibly large. The design elements they use may be vectors that are in the double-digits when it comes to megabytes. You need to remember that users are downloading everything on your website, in a sense. Not directly onto their computer, of course; but the information on your website is being sent to their own network so that they can view it.
This means that a website built on files that are massive is going to be very slow, hogging up bandwidth as tens or even hundreds of megabytes are sent to the user just to view a single web page. This doesn’t mean you shouldn’t use high-quality files; it just means you need to be more careful about them. You need to find good mixes of high quality and reasonable file size in everything from videos, animations, stock photo choices, buttons, and text.
A bad host
There are web hosts everywhere you look these days. You can still get web hosting packages that are incredibly expensive, for sure; but for the most part, web hosting is more affordable than it’s ever been. In fact, there’s a plethora of deals out there that are dirt cheap, some as low as a dollar or two a month. Why bother investing much more than that?
The web host you choose is vital to the performance of your website. First of all, you need to check independent reviews of any web hosting company you’re interested in working with. Here’s a quick tip: if they can’t guarantee an uptime of at least 99%, then don’t bother. The problem with the really cheap options is that they are selling hosting packages that are over-shared, which slows down the processors they’re using.
If your website is taking longer than a couple of second to load up and you’ve done everything you can on your end, then you should change your web host.