You might have often come across clients who expect you design big logos for their organization or company. They demand that you make them a nice big logo just for the fact that they are paying for it. This is a very common event that most web designers face from their clients. However the client does not realize that it is a logo and not a chicken burger. The logo should be appropriate in size and it does not matter if it is big or small as long as it conveys the message it is required to. When executed in an appropriate manner a logo becomes one of the integral assets of the client’s company.
So the basic question is does size matter? There are two sides of the coin. Yes and No. Let us see how this works out.
A logo is more than just a graphic design. A good company logo will increase your brand recognition. If people do not remember or find the logo not up to the mark then they won’t bother. It plays an aesthetic pleasure card. Here are a few pointers to keep in mind while designing a logo.
- If you design a logo which is oversized but deprived of suitable content then it will make a negative impression on the organizations clients. They will find it to be distracting and irritating. You will not want the client to remember your company logo as boring. You might lose out on potential business opportunities.
- The real purpose of the logo isn’t to occupy space on the presentation slide or the banner. If designed properly it will be the company’s representation. It should be able to send out the message; it should be effective and meaningful as well. You can achieve your target audience even by creating a smaller logo if it has the capability to deliver the company message.
- Often a lot of designers maintain the simplicity of the logo by keeping the design layout minimal and simple. This leads to a lot of empty or blank area. The client doesn’t realize the essence of the work and might consider the design to be incomplete. They would want the designer to fill up that empty space. In reality it is not empty but is known as the negative space. By involving lesser design elements you can actually explore the creativity of the design. The empty space offers more meaning than crowding it with unnecessary art.
- The main focus should be on the content of the logo and the message that it delivers to the other party. Often clients hammer the designers to make oversize logos. However, this does not improve the actual content of the logo. Implementing a proper message and a rich content will capture the viewer’s attention instead.
These are few reasons why the size of the logo should not matter. Bigger size doesn’t promise better logo content. However, too small a logo may damage the details of design. If you try scaling down on the size then details like letters and images may not be clear. Besides it will get more difficult in implementing the design. The designer should make the layout such that it strikes a balance between size and content.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She was really amazed to read an article, 11carat gold studded around Nike logo design. These days she is busy in writing an article on Leo Burnett logo