Graphic Design / Photography Inspiration Blog

Low Maintenance Ways To Drive Traffic To Your Website


No matter the purpose of your website – business, personal, charitable – there will always be the desire for traffic. If you’ve built a WordPress portfolio, you’ll need those views to help spread the word about your skills. If you’re a business, web traffic will help boost sales by making more people aware of you and your services.

The difficult thing is, web traffic is hard thing to get. Like a lot of things in life, it can rely on luck. Are people interested enough in that website of yours to click on it? You won’t be able to entice everyone, and that’s the reality of the situation.

Fortunately, there are a number of things you can do to boost the chances of those clicks. These tricks are also quite low maintenance, meaning that after you’ve engaged the initial process, you won’t have to lift a finger. Running a website can be hard enough without focusing on the external factors that are out of your control. So, this article will provide you with some tips for forgetting those external factors while still receiving traffic.

Low Maintenance Ways To Drive Traffic To Your Website


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  • Don’t forget PR

Press releases are professional documents relating to your website, business or product. What’s more, once you’ve used newswire services and created the initial press release, you can sit back and let the company handle the rest. Your document can be shared to a whole host of news outlets, meaning you’ll be at the forefront of the most respected sites on the web.

Like any article on the web, once it begins to be shared, you’ll have to do very little to maintain that momentum. Just ensure that your press release is formatted with relevant links and images! Then you’ll have a professional document that can drive a ton of traffic your way.

  • Guest blogging

You’ve been running that website of yours for some time now, and it’s grown a little stale. Your content is largely similar in tone and feel, and that meant that most of your posts are starting to blur together. If this is the case with you, you need to inject a bit of freshness into your site – and guest blogging is the way to do that.

Basically, guest blogging is when you invite a ‘guest’ to produce a one-time article for your website. This article will be in line with other content you write (e.g. if you’re a DIY blog, it will be a DIY post) but will have a unique feel. Because you didn’t write it, it will stand out from the other posts on your site.

Guest blogging has numerous benefits in regards to web traffic. For starters, if the guest blogger you invite has a large following, some of that following may migrate to your blog, permanently. Secondly, a guest post can revitalise what may generally be a stale stream of content, acting as a shot of adrenaline for your blog.

Low Maintenance Ways To Drive Traffic To Your Website


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In addition to letting people write on your blog, you can write on theirs! Reach out to websites with a similar feel to yours and ask. Again, if it’s a blog with a big following, you may see some of that audience turn over to you. Be sure to include all social media and website links in your post!

  • Quickly format your site so it’s fast and responsive

In this day and age, people value speed and time. If your website takes too long to load, people will click away just as fast as they clicked on. If you take ten or twenty minutes to make some small website changes, the experience will be increased for web users.

You’ll want to make sure all images are as low-res as possible while still looking good across all platforms. Also, if there are any images you can afford to lose, do so! Media files take a long time to load and can slow down the responsiveness of a page. Remember, most people will be browsing the web from their mobile device, and a 3G connection is a lot slower than a home wi-fi one.

So, if you’re after a quick boost in your web traffic, look no further. Our time is valuable and we have so many things demanding our attention, so looking for low maintenance options is key. Above all, just ensure that your website is fast, fresh and marketed well – these are the very least things you should be doing. Once you’ve mastered the basics, then look at expanding to more professional endeavours.

If you’re looking for more Internet reading, take a look at our thoughts on the importance of the world wide web.

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