How To Use A Blog To Get More Photography Clients
Want more customers for your fledgling photography business? If so, there are few better ways to get them than starting up a blog. In this guide, we’re going to show you how to get started with blogging and reveal the many ways it can help you get more visitors. And, more importantly, turn them into clients. Let’s get started right away.
Build your website
First of all, make sure that you have a website. Although you can blog from various platforms, it’s best to have it attached to your site, as it will give you a clearer picture of your results. You can hire a web designer, who could include a blog platform, or you could use one of the many website building services out there. In times gone by, we wouldn’t recommend going down the template route, but there has been a good turnaround in quality during the past few years. Check out these site builder reviews to get started, and have a look at some of your options. Make sure you choose one that has a content management system – a platform for creating your blog.
Increase your reach
Now, it’s time to start your blog in earnest. It’s important to understand that there is a lot of competition in photography. So, it will be hard to achieve a good ranking in Google – without writing some great content. The idea is for as many people to find your site and increase your reach. Sure, you might get clients from a great portfolio. But unless it is truly astonishing, you won’t get any social shares – which all helps to get more visitors to your site. So, think about ways to engage your visitors. Give them some tricks of the trade, or some how-to guides. If you can create engaging, entertaining content, then you will start to see a lot more visitors arriving at your website.
Focus on local
Another way to use your blog to get more clients is to focus on your locale. Google is putting a lot of effort into refining their search results, so they are more local. A blog can help you take a step up the rankings in a number of ways. For example, let’s say you live in Los Angeles – you could create a blog with the title ‘20 Amazing City Scenes from LA’. Something like this will make it easier for you to rank for search terms like ‘LA Photographer’.
Show you are a safe pair of hands
Another advantage of creating a blog is that it gives you the chance to be an authority in your industry. People like to put their faith in experts, rather than to chance their arms. So, show off your knowledge, and give people an idea of the processes you use to capture the perfect shot. Use relevant keywords in your posts, so that you start ranking for those terms, too. For example, you could create an article entitled ‘How to Choose the Perfect Wedding Photographer’. If you outline the questions clients should be asking, it gives your visitors some great advice. More importantly, though, it helps them understand how you work – and it could result in a sale.
OK, so that’s all we have time for right now – let us know how you get on!