How to Make More Successful Infographics for Less
Infographics are undoubtedly growing in popularity, and for a variety of reasons. They’re easy to read and gather information from; they’re visually pleasing, and very easy to share. Unfortunately, because infographics are so popular many people are using them just for the sake of using an infographic. It’s very important to choose wisely about when to use graphic representation to communicate your information. Ask yourself whether or not your information and data will lend itself well to visual representation. Even if your data will work well in infographic form, keep in mind that creating one can, traditionally, be time consuming and potentially expensive. Here are some tips for creating a successful infographic for less money and time.
1. Gather Your Data
You can’t start your infographic without data and information. Keep in mind that most graphics use data from a multitude of categories, because infographics are complex and varied. Rarely will you see an infographic with just one set of data, because the key to an interesting infographic is variety and complexity. The snippet from the infographic below pulls data from increased visibility stats, consumer polling, and business/company feedback, among other information. In order to create a dynamic infographic, you need to gather a large amount of data from a variety of sources, and include different types of data: statistics, polls, satisfaction ratings, etc. A well rounded foundation of information and data will give you more creative possibilities later on, so prepare wisely.
Now that your information is collected and sorted, you need to begin planning your design process. This is the step in infographic creation that many people stumble on, because it requires expertise and time. But now you don’t have to be a trained designer to create a great infographic, but that doesn’t mean you should try creating one from scratch. Likewise, if you don’t have loads of time to devote to creating a graphic, don’t skimp and design a low quality one. There are plenty ofstock vector images that you can use to help you design a successful infographic for less time and money. Below is a snippet from a stock infographic by Shutterstock.
Shutterstock has a huge variety of whole vector images and separate elements you can use in an infographic, which works really well if you want to design part of your infographic, but need to use stock vector pieces for other elements in your infographic. Below is a sampling of other stock vector images available:
3. Devise a Distribution Plan
It’s very easy to get trapped in the actual creation of an infographic, but it’s vital to set up a plan to distribute your work. Infographics that go viral do not do so by accident. While some amount of social sharing will always be left to chance, placing your infographic on key sites in your industry is important for high traffic numbers. Approach important figures in your industry and ask for feedback on your infographic, and listen closely, because the opinions of influential people in your industry can make or break the success of your infographic. When you ask opinions of those people, also ask if they know anyone who would be interested in publishing it on their blog or forum. When it is published, tweet about it, and thank the people that made publication possible via Twitter, which can start social sharing. Always use social media buttons when publishing your infographic, so social sharing is very convenient for your viewers.