Freelance Photographers: Sell Yourself The Right Way
If you’re chasing a dream of becoming a photographer, then you’ve probably discovered that it’s not as easy as it once seemed. Like many, you may have jumped right into a freelancing career running on faith in your photography skills. Build it and they will come, right? Unfortunately, things aren’t so simple! You might be an incredible photographer, but without a good marketing strategy in place you’re not going to get many clients. Here are a few quick pointers for selling yourself effectively.
Image from Pixabay
First of all, make sure you’re blogging regularly. This is a universal tip for all small business ventures to be honest. However, when you’re a freelance photographer you have a slight edge over many other businesses. By and large, more people are going to be interested in reading about photography than they are about more obscure niches! Keeping a routine of regular posts tailored to your target market’s interests will reinforce your expertise, and attract more natural web traffic to your portfolio. Regular updates and changes will also tell Google that your site is active, and help your rankings on search engine results pages (SERPs). If you’re not quite an expert, then don’t worry. Your blog can be just as effective if it’s focussed on your learning curve, and passing on the lessons you learn to other rookie photographers.
Image from Flickr
Next, make sure you’re taking advantage of SEO tactics. If you weren’t already aware, SEO stands for “Search Engine Optimisation”, and it’s one of the most popular and effective schools of marketing that exist today. It works by optimising your website to be more search-engine friendly, bumping it up in SERPs, and dangling it in front of people who are already interested in businesses like yours. It may seem complex, but getting started isn’t all that difficult. Weaving the right keywords into your blog posts, using effective web page titles and image ALT tags are all some of the quick fixes you can use. You can also get various free tools which crawl your website, and point out any issues which are harming your SEO. Of course, you’re going to be up against photographers with a lot more marketing resources than you have, so it may be worth investing in some professional SEO services to give you a little more support.
Image from Wikimedia
Finally, look into cross marketing and decide if it’s for you. Cross-marketing is a technique where you promote another business through the online channels you have access to, and they do the same for you in return. Let’s say you’re a freelance fashion photographer. You may want to approach an up-and-coming clothing label and offer to do a set on their latest line. In return, you could ask them to credit and link you on their website and social media pages, or get them to hand out a certain amount of your business cards at their store. This is just one example of the countless cross-marketing opportunities that exist for freelance photographers. Do a little networking and find your own!