A web design is all about perfection, creativity and imagination at its best. With a unique, visually appealing and user friendly web design, a website stands a better chance of receiving and retaining more visitors. Moreover, an effective web design also helps in improving the search engine ranking of a website. A web designer need to pay attention to crucial aspects of a web design that plays a major role in deciding the look and feel of the site. This included font style and font color. More often than not, these two aspects of a site are neglected. This is because people generally presume font style and color to be a trifle aspect of a website that does not need much attention. Consequently these are ignored. On the contrary, fact is that font style and color do matter a lot and can help in attracting attention of visitors.
When it comes to a good web design, visual appearance matters a lot. And it is the right font style and color that helps in enhancing the overall visual appearance of a website. While choosing the font style and color, you must keep the user’s point of view and preference in mind. A website is good for nothing if users find it difficult to navigate through. An inappropriate font style or color can annoy and irk users. And this can ruin it all for you. On the other hand, if a website has a easily readable font and a good font color that is neither too dull nor too strong on eyes, it definitely attracts visitors and make they are likely to stay and go through the site. It adds to the overall appeal of the site and ensures that the web design comes out to be really unique, attractive and professional.
Font styles should be selected according to the theme of the site. There are, basically, four types of fonts. These are- serif, sans-serif fonts, cursive and mono-fonts. You should never use mono spaced font. These are difficult to read as the spacing between the letters is not consistent. In fact, there are certain fonts that are preferred by certain section of users. Therefore, it is always better to select the font keeping in mind the type of audience the website is going to cater.
Same goes for font color. Font color should be selected carefully. The top most priority while selecting font color is to ensure the readability. A color that is too strong on the eyes can make users leave the website. In fact, font color and style should go well with each other. This is because some color combinations affect readability negatively more when they are used with the wrong font. Therefore, it is important to make sure that the font color you select does not affect the readability of your font style.
It may look like a challenging task at hand, but the fact is that a web design can be easily made attractive and presentable by selecting right font styles and colors.
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