How to Commission Design Work For Your Business Without Paying a Fortune
It seems like every freelancer designer with a steady list of clients is charging incredible amounts of money for something as simple as a website logo or banner—but they have a right to do so. Regardless of their experience or portfolio, if their designs are empowering business owners and drawing in more customers, then they should be charging more for their expertise.
However, for a small startup, it can seem almost unfair for freelancers to charge hundreds of dollars for what’s effectively just some fancy text with a few effects on it. As much as we like to pay for things that give us peace of mind, it’s still a cost that is hard to swallow and we can feel like we’re being cheated out of our money.
But fear not! Creating a simple and effective logo or banner for your website or brand can be simple. You don’t need to hire professionals either because there’s a sea of budding designers that are willing to work for cheap. While they might not offer the same level of quality as someone with experience, they can certainly surprise you with a level of quality you don’t expect.
So whether you run a blog or want to start an international business, here are some tips to get you some eye-popping designs without having to pay a fortune.
Do it yourself
If you don’t mind getting your hands dirty then there’s always the option of learning how to make designs yourself. The internet has hundreds of tutorials that can teach you anything from logo design to this photoshop effects tutorial where you can learn how to manipulate images with different filters to achieve a very fancy look. Of course, you’re going to need to invest in the software, but programs like Adobe Photoshop are very affordable if you take the monthly payment route. The key here is to practice as much as you can, reiterating your design several times and receiving feedback from friends and colleagues.
Hire a startup freelancer
Many budding freelancers are willing to take on assignments for less pay than the industry standard so they can build up a portfolio and gain experience on freelancing tasks such as communicating with the client and sending invoices. However, this doesn’t mean that their inexperience will be a detriment to the final design. All it really means is that you might experience some communication problems or receive an invoice that’s been addressed to the wrong person or is lacking information. In terms of the final design they’ll present you, it won’t be that much different from the design an accomplished freelancer could give you.
Ask a friend or family member
Many people study and practice art for school in hopes that they can also join the freelancing career or find a design related job. You can help them out by assigning them a task for a small bit of money. Not only will they get experience working in the industry, but they’ll also have something to put on their portfolio for when they graduate. You’ll get a nice and simple design for cheap, and they’ll get valuable experience—it’s a win-win situation.