Cheap & Cheerful Ways To Promote A New Company
When you promote your company, you want to make sure that you are connecting to your audience. Ideally, you want the tone of your promotion and marketing to be fun and friendly. That should be one of your main goals when you are setting up marketing for a new business. The other is keeping costs under control. While you certainly need to make an impression, it’s just not worth it if it drives your company into debt before it’s even begun. So, let’s look at some fun friendly ways to market your business that won’t break the bank.
Show Some Skin
This is a marketing term and fear not, it doesn’t mean that you should start asking your employees to wear more revealing outfits. Instead, you should think about how to show the people behind the company and the individuals who are running the show to your customers. There are a few ways you can do this, but the easiest and cheapest would be to create a story on social media. Take photos of employees around your company and post captions about little stories based around their day. By doing this, you can allow your customers to connect to your business on a personal level, and that’s a great idea for any business marketing campaign. Remember, if you’re using social media like Instagram, the posts have to be visually exciting.
You might think this sounds like a rather expensive idea, but it doesn’t have to be because the free merch that you give way can be small and cheap. Customers will still appreciate it. So, you might make a few hundred pens with your business name on to give away with the products that you sell. Or, if you think that’s still quite an expensive investment, how about stickers. With companies such as Blue Bee Printing, you can get some great cool stickers designed unique for your business and buy them in bulk. Give them out each time a customer buys a product, and they might use them on notepads, tech or files. This is a great way to get some free publicity for your business at the same time.
If we’re thinking about marketing online again, you could set up a live feed. The benefit of a live feed, of course, is that you can interact directly with your customers. They will be able to engage with you in real time and ensure that they have the latest information on your business. It’s another way of showing some skin and helps them attach a key face to your company. So, you need to make sure that you’re charismatic and friendly during these interactions to win over the customers.
Building A Buzz
Finally, you should consider trying to build a positive buzz around your business. One possibility would be to donate money to charity or set up your own charity campaign. That’s going to attract media attention and once again, give you some great free publicity.
You see, there are lots of fun friendly ways to promote your business without blowing your budget in one go.