Adventures In Ecommerce
One of the best parts about our new reliance and focus on technology is that it has blown the doors of the ecommerce industry wide open. In the past, ecommerce meant selling products over the phone. Now, of course, it’s almost away about selling products online through an ecommerce website. If you’re think about getting involved in the ecommerce industry, there are a few things that you certainly need to know.
First, it’s far easier to set up an ecommerce store than it is to open a shop in the real world. The cost alone is a fact that you need to consider. If you open a shop in the real world, you need a home point. A place from which you can sell and store your products. With an online store, you still need a place for your products. But this can be your home or a rented warehouse. As such, you don’t need to rent or buy a full shop for your products. And even if you do need an area for storage, it doesn’t need to be in a desirable location. All you need to do is make sure that you have a killer website and we’ll get to that a little further down.
You’ll also be able to find far more customers when you are selling through a shop online. The potential here is absolutely incredible, and there’s no way around it. If you sell online, you can reach millions of customers. You can even sell internationally if you want to and at that point the possibilities are endless. If you’re setting up an e-commerce company online, the most important part is always going to be the website.
Wonders Of Web Design
You can think of your website as the heart of your ecommerce company. It’s where customers are going to go to buy the products that you’re selling. For this reason, the site needs to tick off a few boxes straight away. It does need to be fast, and you can ensure it is by hosting your own site. Don’t piggy back off another server because this is going to drastically impact your speed. If you host, you can add as much or as little info as you like. You can also claim your own domain and that’s always going to be useful for SEO.
Then, you need look at how easy it is to use and access. Ideally, you want you to make sure that any customer can access your site on any device. One way to do this is by using a mobile responsive design. If you have a mobile responsive design, your website can be used on any device because it will change and adapt to match the tech.
You also need to make sure that the site is easy to navigate. For instance, you may have customers looking at the blog section of your site. If that’s the case, they should be easily able to get from that point to the store section of your site. If you don’t allow customers to do this, your level of online conversions are going to be quite low.
We just briefly mentioned a blog, and that’s an important factor to consider. You don’t just want your site to be an online store. It needs to be more than that if you want a strong ranking and repeated sales from customers. You need to give them an incentive to come back for more and a blog can do this. With a blog, you can constantly offer fresh information related to your business and your industry as a whole. You must make sure that you are using lots of different types of content on your blog. Otherwise, it’s going to look fairly boring and bland. You don’t want that, and this is why you may want to think about hiring professional content creators for your ecommerce site. You can also link sections of your site like this to other areas of your business profile online. We’ll talk a little more about that further down, but right now let’s think about the actual store.
The store needs to be two things. Again, it should be easy to navigate. You don’t want to miss out on a sale because customers couldn’t find the product they were looking for. You can ensure that navigation is easy by using an ecommerce platform that has already been proven to be successful on the market. In this case, we’re talking about something like Shopify. Shopify is used by countless popular ecommerce sites online.
The second thing to consider is security. You must make sure that any purchases on your store site are completely secure. If you get even one case of fraud or theft in your business, bad reviews will spread like wildfire. You will soon find yourself struggling to get any customers to buy at all. As such, it is worth investing a lot of money into ensuring that your business is secure. Luckily, there is a lot of software available online that will guarantee that your business doesn’t run into any trouble with fraud. The problem is that most ecommerce companies don’t invest in it to save money. Don’t make this mistake in your business.
Of course, we have jumped ahead a little here. We’ve talked about what your site needs to be. But we haven’t discussed how to make sure customers find it in the first place. 98 percent of online interactions begin with a search engine. Thus, you do need to focus on SEO. You should work to get your company to the top of the SERPs or at least somewhere close to it. This is the only way you can guarantee you get interest from the majority of customers. To do this, you’ll need the services of an ecommerce marketing agency. With a marketing agency, it’s important to realize that you can’t guarantee a spot on page one of the SERPs. But you can give yourself the best chance at getting the largest audience possible, and that’s exactly what you want.
Away From Your Site
While it’s true that the site is the most important part of your ecommerce business, there are other factors that come into play. For instance, you do need to think about social media. Using social media is a brilliant way to encourage more people to buy from your business. You can also boost levels of customer loyalty and ensure that you always have people to rely on to make your business a hit.
When you are using social media, it’s important that everything is constant across all your profiles online. The tone should be the same as it is on Facebook as on Twitter. By doing this, you can help connect different profiles and ensure that customers know they are all part of one business. This is one of the key ways that you can build up a brand. One you have a brand marketing becomes less important. Instead, people will by simply buy because they trust and feel a connection with your company.
Other Parts Of The Business
Don’t forget if you’re running an ecommerce business, it’s not just about that initial sale. You need to think about the products that you’re selling too. As such, you will need a supplier, and it’s entirely up to you what you choose to sell online. It can be absolutely anything from wholesale goods to products that you have created yourself. If you are using a supplier, though, you do need to make sure that it’s a business you can trust. You don’t want to be unable to deliver a product because your supplier has failed to live up to their contract. Don’t forget, something like this is going to damage your business reputation, and you don’t want that.
The good news is that there’s a solution to that issue. You just need to check reviews online. Make sure that you are buying from a reputable source that other companies similar to yours have used before.
Then, there’s the deliveries. Deliveries are going to be absolutely crucial for your ecommerce business. They need to be fast, reliable and incredibly efficient. Odds are you’re probably not going to hire the staff to complete the deliveries yourself. Instead, you’ll use another company to fill this role which is fine. It’s also worth pointing out you can use tech to make sure that your deliveries are the best in the business. With the latest tracking tech, it’s possible to make sure that you know exactly where a delivery is as does the customer. Thus, there should never be a missing package, a delayed product or an unhappy client.
Overall then running an ecommerce business online is certainly a challenge. But it’s definitely not as difficult as it used to be. You just need to make sure you’re taking the right steps during the initial setup. If you do, you should find that it’s easy to find success and make a lot of money.