5 Things That Boost Sales For Creative Businesses
Many creative businesses are great at what they do. But, talent alone doesn’t always pay off regarding the most important thing in business: making sales. If you are struggling to make headway, the following advice might be of significant help. Read on to find out more and give your sales a boost!
Organization is always a sticking point for creatives. It’s why the advertising industry has project managers overseeing their work. It is one of the most important aspects to focus on, though. Have a think about your work processes – everything from filing to answering the phone. Do many of your customers end up leaving voicemail messages? When they get through, can you find their paperwork immediately? These are all key first impressions that can make the difference between making more sales and losing clients to the competition.
OK, so you are in the creative industry, and see yourself as something of a revolutionary. That’s great – but only to an extent. The simple fact is that one person’s ‘cool’ is another person’s ‘unprofessional’. Most potential customers will have a good idea of who they want to work with, or what they want to buy. It’s not a good idea to ward off so many potential clients before you can even have a chat with them. Make sure your website is professional looking, and if you are taking payments for sales, ensure it is secure.
SEO and Improving Your Online Performance
There is no such thing as a perfect website, of course. So, there are always improvements to be made. It is vital that you are aware of what is working on your site – and what isn’t. Look at your SEO – is there anything that you can do to improve your rankings for your products or services? You might find success with hiring an agency to redesign your website and take on your SEO, too. Be careful who you choose, though. According to Digital Hothouse, you should only work with agencies and companies that focus on getting a return on your investment.
Building An Email List
So, with all these extra visitors arriving on your site and being wowed with what you do, how can you keep them interested? One of the best ways of keeping in touch with your customers is to get them to sign up to an email list. You can use services like MailChimp to get up and running, and track all your open and response rates. It gives you a great opportunity to keep clients interested in your offerings, and give them special offers and deals to make them feel special.
Don’t forget to get yourself out there and to meet as many people as possible. Lots of different businesses need the help of the creative industry, no matter what you do. You just never know who you might meet on a night out at the local bar, or at a community event. Always carry a business card around with you. They will prove useful wherever you are!