5 Offline Marketing Methods That You Shouldn’t Forget About
Today, businesses are conducting most of their marketing and advertising online. The internet has made it easier than ever before for businesses of all sizes to reach out to their target audience, and for many business owners, it’s difficult to see the point of handing out flyers in the street when you can simply ask people to share your page on Facebook or Twitter. However, there are many offline marketing methods which are very underrated in the digital age. Here’s how you can still improve your business exposure and growth offline.
Even online business owners will still use business cards, as you never know when you’re going to bump into somebody who asks for more information about your business. Although you might think that you could always share this with them electronically, a business card tends to be a more professional option and will definitely come in handy if you don’t have a gadget with you, or if your smartphone battery has died. Thanks to online printing services, business cards are usually cheap to design and order.
Showcasing your business at an exhibition is a great way to gain more publicity and you could even generate some interest from investors or potential business partners, along with plenty of new customers. Business exhibitions are held all around the world, which is why they are a great option for both getting to know more potential customers in your local area and introducing your company and brand to new customers in another state or even overseas.
Although the majority of consumers today prefer to buy online, don’t underestimate the power of a face-to-face conversation. People still enjoy doing their business in person, so positioning sales representatives, along with other offline marketing materials such as flyers and posters, in public areas can generate a lot of interest. Even if your representatives don’t make many sales in-person, they can interact with potential customers and encourage them to go home and order online, for example.
Although many customers like to buy online, they get their inspiration for their purchases from a variety of different sources. For example, billboards and posters positioned in public areas outdoors, for example at public transport stations and stops, at the side of the road in town centers, and on the sides of buildings can inspire customers to try new brands, products and services simply because the advertisement stood out to them.
Since many customers today keep in touch with their favorite brands online, getting a letter through the post usually means something bad, for example a missed payment. But, don’t let this put you off using direct mail as a method of marketing to your customers. Writing letters, sending postcards, or even sending a small gift or a paper voucher in the mail can be a great way to encourage customer satisfaction and improve sales on your products and services.
Although much marketing today is done online, business owners shouldn’t underestimate the power of non-digital marketing strategies.